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The ‘boot camp‘ schools are smart.

We mean… they are business-smart. They know… for a fact… that if you put in 40+ hours of your time doing “prep-work”… you are going to really feel like that was worth something, right? And – MOST people… aren’t going to let that go…

Prep work is mostly psychology

We can’t really call it a scam… but it’s certainly doing more than most people think.

  1. Can you use computers? Enough to be self-sufficient? (not ask too many questions)
  2. Can you do things with no help? (cost the school zero resources?)
  3. Do you complain when things are broken or confusing? (take up our time)
  4. Can you finish something all the way through (self-control and enough focus to do it alone)

So – you already put in 80+ hours! Not only did you prove that you have a lot of time on your hands… but you ALSO – got caught in a “loss aversion” trap! It feels like you’re already 1/4th of the way there! You can’t stop now…

Even the smartest people get caught up in it.

Once you’ve had the “Sales” call… and the “Coaching session” – and done the “prep course“… and get used to the super special proprietary tools in that prep-course… (the ones that you are now reliant on) you are REALLY likely to pay whatever they ask. And – the money isn’t the problem. We’re not saying they are too expensive. It’s just – is it the right school for you and your goals?

We don’t hate the game

Honestly… people waste so much time contemplating and choosing and researching and considering… that – we are on the side of the salespeople. We think it’s great. People need to be pushed over the edge – and to just get in there and DO IT. But – what they are selling, (so far) (in all of our research) – is bad. We hate things that are unthoughtful. The people deserve better.

Behavior interviews?

Beyond that: there are technical assessments and behavioral interviews. These are designed to check you out and make sure you’re a good fit… but they also have the side effect of making people feel insecure – and it plays into our human desire to be accepted. When the tables are turned – and the school is a gatekeeper – then people start to feel desperate.

We can’t have people in our classes that are volatile, addicts, disruptive, or really – people we don’t think would benefit. You’ve got to draw the line somewhere for the greater goals, but – where do you draw that line? Curious and curiouser.

We’re generally averse to the idea

We may just be bad business people (highly likely). But (secretly) our 9-month program IS the prep-course – for your career. There’s seriously no way to “prep” you for it (besides this page) – without undoing our entire teaching style. Forcing you NOT TO DO THINGS is 3x more important than actually doing them.

(and of course, we have a bunch of big plans for future courses – that will be included in your tuition… (very cool stuff!) but enough about that!)

We teach you the things:  and we do it all IN THE COURSE!

  1. Incompetent? Prove it.
  2. Need help? Of course, you do! That’s the point of school!
  3. Do you complain when things are broken or confusing? Perfect!
  4. Can you finish something all the way through? If not – we’re going to teach you how!

For our school: If you try and go cram a bunch of “code” – you’ll probably just make it harder on yourself… (and for us!) HOWEVER:

There ARE some things you can do to prepare

Some people have a month or 2 or more before the next available PE session.

It’ll be worth the wait.

Work in progress!

Here’s a list of ‘stuff’ – in the order you should check it out IF you have time before we start…

We’ll fill it up with things as we think of them this week: Then going to make a video about it!!

Check back – and refresh often 🚀 

Things you should - for sure! do before the class...

OK. We know.

People want to learn ‘coding.’ You want to learn to write computer programs. It’s exciting.

But Don’t do it. Don’t try and learn ANYTHING about code… until the class starts. Trust us. (if you’ve already been trying – then great / that’s fine – but STOP)

These things – are things. Things: you should do.

  1. Get EXTRA clear on what this course is about

    Read the articles. Watch the videos. Ask us as many questions as you can muster up.

    Read this: 

    We aren’t mean… but – this shit is serious. We might say a naughty word – and we will push some boundaries.

    If you’re really deeply aligned with a particular ideology – then watch out. Make sure you can either set it aside – or that you can handle our irreverence. We’ll probably critique all sorts of projects and designs and you’ll probably see some not-so-conservative websites. Are you ok with that?

    Hopefully – we won’t need to add clauses like this in the future – but if you want to be in the class, you can’t be hateful or maniacal.

    Slightly racist, insecure, homophobic, cries a lot, confused about pronouns? We can handle that. Ignoring the reality that things get messy doesn’t help.

    Only conversations can change minds. Design might just be the thing to set you free. We accept you as a human. You’ll have to be confident that you can accept everyone else that same way.

    If you’ve got an addiction or some serious stuff that we don’t know about it, or the mob is after you – we totally get it. Life gets weird… but those things need to be dealt with first – or we can’t guarantee success. Be honest with yourself. We’ll wait for you.

    YOU will be doing the work. We’ll teach you how, but even if we’re the best teachers in the world it wont matter if you are apathetic, unfocused, avoidant, – and just plain don’t really want to learn how to design and build websites. If you are not really really truly pumped and excited to learn this stuff – then don’t. If you aren’t going to do the work then don’t bother. And we will ask you to leave if that becomes apparent further down the line.

    Get clear and present with those ideas before you waste any more of your time here. If you’re good to go – then keep on reading.

  2. Get your finances in order

    Life has been a little fucked  weird for the last few years.

    Make a plan… make a budget… get ready.

    If you’ve got a buddy, plan up! Do whatever you can to centralize your energy.

    The LEAST stress possible – is the best, right?

    If you don’t have enough money – use this time to try and make some and save some up!

    DON’T get COVID! Or break your wrist or anything annoying. (be vigilant!)

  3. Get a consistant sleep schedule

    … even if you have a wild schedule…

    Eventually… if you want to work at a “tech company” or anywhere with regular business hours / a local design shop… a remote position (even in another time zone) – you can’t just arbitrarily wake up at 3 pm for no good reason.

    (some of you work night-shifts etc… but – you already get the point!)

  4. Clean your house

    It’s dirty! (or maybe not!) – but / you know…

    Clean the curtains. Wipe the dust off everything. Clean it all! Real good.

    [[ insert a ton of really great podcasts ]]  ANYTHING This American life – or Radio Lab –  or  Snap Judgementfor a start.

    The more prepared you are / lifestyle-wise – exercise etc… the better your future will be!

  5. Get a proper work-space / healthy desk area set up

    [[ explain the ergonomics… the family life / the ‘space’ – and all that jazz!!! ]]

    Also, you 💯% NEED  a good computer…

  6. Collect cool visual things you see

    Make a folder on your computer – or a real folder – and cut things out when you like them / from magazines – or wherever. Take screenshots of any interesting visual designs or user interfaces.

    You can even record your phone’s screen. If you run into an especially great website or app (or it’s really really confusing and terrible) – you can video a little of it – of screen shot it. Save all that stuff – so we can talk about it later.

    [[ maybe insert a video about how to take screenshots?  ]]

  7. Stop watching crappy TV

    Take a break from the masked singer – and television commercials and stuff…

    If at all possible – switch it out with the resources on this page. (of course, you can blow off some steam and watch a movie… but there’s NO REASON to binge-watch 10 seasons of that show) (unless it’s the office)

    Please watch this talk: Outliers: Why Some People Succeed and Some Don’t: (consider listening to the whole audiobook)

    Read/listen to the book Grit  ← (do this!)

    Some movies:
    The Social Dilemma, FreakanomicsRams,

  8. Read a book (or two) on a completely different topic.

    It’s not just the reading…

    It’s to remember how it feels to sit. How to put all of your focus on 1 thing. How to live outside of your phone + notifications + instant gratification and dopamine – 

    and just sit.

    If you can’t sit and read for 40 minutes without feeling like the sky is falling… then – you know in your heart… there’s a bigger problem. Leave your phone and your computers and your watches and your earpods and your everything – AT HOME… and go to the park – and READ. Really… we don’t care if you read. Just SIT. Just be alive for a bit – and get a new perspective.

  9. More stuff soon...

Get great wifi

Seriously. You need a solid internet connection. If it cost $20 more – it’s WORTH IT. You’ll waste a lot of valuable time trying to mess around with a bad internet connection. Make it happen. You can get a speed test here.

20 Mbps down and 5 Mbps up at least.

Things you COULD do... if you want... but should feel NO obligation to do!

These are things that you should do ONLY if you have a LOT of time… and you’ve done ALL of the things above!

Seriously: DO NOT let this be a ‘todo’ list – that makes you feel bad. We talk about all this stuff in the class… and NOTHING on this page is meant to feel like “work” to you. If you feel any little hint of “I should” or “I’m supposed to…” or “I have to” – then – go away. Let it go. This is only if you have EXTRA time and brainpower.

  1. Read: "Don't Make Me Think"

    Link to the book. Again – we always suggest physical books – because you can mark in them and highlight them and bla bla…

  2. Watch these talks

    Most of these are books – and these are their authors talking about them. We DO think you should read these books… but – the videos will be enough for now – and then we’ll talk about ALL OF THE BOOKS in the class… and then when you’re out there in the field working – you can read them in the context of your job. Don’t try to read everything and cram this stuff now. Just enjoy the introductions.

    [[bonus points!!! write about each talk. What did you learn? What did you think about the speaker? Speaking style? How effective was it? What was great! What could have been better?]]

    A little more “technical”

    but fun intros to what is possible and what we’ll be doing:

  3. Read/listen to "The Design of Everyday Things"

    DON’T take notes. Just listen to it – or read it. Get your pallet wet. It’s a little ‘formal’ – but really – it’s just common uncommon sense.

    Just take the info like a fun TV show. The details will be much more useful 3 months from now.

    You can buy the physical book (which we recommend vs digital so you can write in it) (see this video about “how to read a book“) or you can listen to it… but either way MAKE SURE it’s the revised and new edition.

  4. More stuff coming soon!

    Email us – if you are done with everything and…. oh yeah… we WILL give you more. ; )

Mac computer? Do I have to?

Let’s think it through here…. (soon) (and we’ll add a video)

HERE is the info – on its own page.

Some notes for now:

  • Apple education pricing (usually a bit off the top + a bonus) and they have their own no-interest option now!
  • SimplyMac seems to have shut down : (
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