The goals will demand a certain amount of content. It’s your job to ignore your feelings and the whole “well a website is like this…” situation and really figure out what matters.

Watch Ivy and Derek discover all the necessary content for a high-end wedding photography company.

The content you found yesterday will really only fit into so many forms. There are a limited set of options. That’s great. You can find them all – and then based on the ones that really don’t work… determine the ones that might.

…or not!

One small step for man, one giant leap for web design.

We don’t care what the font is. You could just use Helvetica, and as long as you had all the size/contrast and spacing dialed in, it would look amazing. No brush scripts or cursive stuff allowed. Pick something simple. The most difficult parts are the details.

OK OK. We’ll finally talk about doing the official “Graphic Designer” grid guides. It’ll be fun.

Oh yeah, they do.