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What is this? You are viewing one of our supplemental "Stories." In addition to our core design curriculum, we are constantly building out additional resources. Stories are a collection of real work tasks, design history, UX explorations, and work-throughs. Stories are often off-the-cuff and less concerned with production value.


The Futur has this series on a client branding project.

It’s pretty real-world / and – if you want to see what a waterfall branding project looks like – and how it goes, here ya go.

want to give this futur video series a home for our students.

The episodes were hard to track down. So, we just put their links here.

  • one Starting The Branding Process
  • two Defining The Customer
  • three (name me)
  • four How to Narrow Down Your Design Ideas
  • five A Better Way to Present to Clients
  • six Logo Design Process with a Client
  • seven When Clients Change Their Mind
  • eight Building A Client Website From Scratch
  • nine Designing A Beautiful Beer Can
  • ten Making the Perfect Beer Commercial
  • eleven Beer Brewery Makeover

What do you think about this whole thing? This type of studio? This type of client?

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