Marketing with PE

Last updated: August 18, 2026

Besides a few very short marketing campaigns for fun, PE has been almost entirely word of mouth since 2019. DFTW ran 2 or 3 staggered cohorts a year

But, now that we’ve transitioned to a self-driven version of the DFTW program, it will benefit our members – to have a much larger group. So, we’d love to have people helping get the word out, but we think that revenue share is the best way to do this. By helping people learn about what we do at PE – you’re helping the student, and you’re helping us find the student. So, – we’d both like to pay you for making that connection – and based on how long that connection lasts.

If you’re interested in sharing a percentage of the monthly membership fee for students you brought to try the program — email marketing@perpetual.education.

The usual suspects

Some people or companies are actively looking for ways to market things. Nothing wrong with that — but in our limited traditional marketing, we found people who weren’t ready for this conversation. They were a lot of work — and ended up not being a fit. So “leads” in general aren’t good enough for us.

  1. Social media marketing companies

  2. Paid ad managers (Google, Facebook, etc.)

  3. Lead generation services

  4. PR firms

  5. SEO and content marketing agencies

  6. Bootcamp review sites and paid ‘best of’ lists

Content creators

We’re not looking for anyone to shill for us. But if you’re already talking about learning to code or changing careers — there are pretty relaxed opportunities to mention how we do things differently. And you’d earn passive income when it leads somewhere. You’d be helping people who are likely to get very lost – and waste a lot of time and money – find a solid learning path.

  1. Dev/design newsletter writers

  2. Tech/design career podcasters

  3. “Learn to code” YouTubers and bloggers

  4. Streamers who code or design on Twitch or YouTube

  5. People answering questions on Reddit, Quora, etc.

Coaches and advisors

People who are already having the “what should I do next?” conversation.

  1. Career coaches

    You help people figure out direction, and we provide a clear plan. They work together. You keep coaching, and we teach the skills.

  2. Designers and developers giving career advice

    You already know what skills matter, and people already ask you. Now you have somewhere to send them.

  3. College advisors and career counselors

    Students ask “what else is out there?” all the time. You can point them to something real without having to evaluate the curriculum yourself.

  4. HR and L&D people at agencies

    You need your team to understand the web. We can handle that part so you don’t have to build your own training.

  5. Therapists and life coaches

    “I want to change careers” comes up a lot. You don’t need to vet the program. Just know it exists and share the link.

Simple word of mouth

You don’t need a platform or an audience. You just know someone.

  1. Current PE students. People ask you what you’re doing all the time. Three referrals and the program basically pays for itself.

  2. Past PE students. A few good referrals and you can recoup your membership fees or get some passive flow.

  3. Friends or coworkers who’ve heard someone mention wanting to learn.